Web indexing and search engine optimisation (SEO)

The most frequently asked questions are to do with web indexing and ways of improving website visibility.

While in the past, it was enough simply to add a few keywords to your website, search engine optimisation is now a rather different matter.

The criteria used by search engines like Google or Bing to rank websites are a well-kept secret.  No matter how experienced in online marketing or SEO, nobody can claim to know everything about these criteria.

Organic indexing

A good ranking depends on a number of different factors such as the website’s structure, and a whole range of technical criteria including source code optimisation (HTML, CSS, JS), content, URLs, tags, loading speed, and more.

However, content remains the key. Google looks at it very closely. The list of criteria is long: text quality, length, comprehension, spelling, keywords, semantics, paragraphs, headers, active and passive voice, and many more besides.

Consequently, it is important to have your texts drafted not just by a specialist copywriter, but above all someone who knows the arcane rules of SEO like the back of their hand. We can help with that.

The mobile version is essential

There are now more searches on mobile phones or tablets than on desktop computers. The way users search for things has changed.

This means that Google will first explore the mobile version of a website, and only then the desktop version. As a result, if the mobile version of your website is not optimised, you will be penalised.

For all of these reasons, the smart thing to do is enlist the services of an expert to optimise your website.